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Blog
octubre 2025

Water park season 2025: Experticket analyzes key summer figures

Experticket consolidates its leadership in the SaaS ticketing sector for leisure parks and venues with sustained growth and increasingly robust technology. More than 65 European parks rely on its platform to manage sales, access and capacity in real time. In this article we analyze the results of the 2025 season, the key trends in the aquatic sector and how Experticket's intelligent distribution drives profitability and the experience of millions of visitors.

Experticket, the comprehensive ticketing solution for parks and entertainment venues, has established itself as one of the most complete platforms in the market. Designed specifically to meet the needs of venues with high attendance and multiple sales channels, its SaaS technology allows operators to manage sales, access, capacity, etc. in real time.

It is already a benchmark in European SaaS ticketing, a position that is the result of years of innovation and international growth. You can learn more about this trajectory in the article From pioneers to benchmark: this is how we have evolved.

Experticket, the trusted platform for European water parks

Currently, more than 65 leisure parks rely on Experticket to manage their operations and optimize their visitors' experience. Within this ecosystem, the main water parks stand out, such as:

Caribe Aquatic Park (PortAventura World), Mirabeach (Italy), Aqua Natura Benidorm and Murcia, Aqualandia of Santa Maria Group, LEGOLAND Waterpark (From Gardaland in Italy), Tropical Islands (Germany), Warner Beach Park (Madrid), as well as all Aquópolis operated by Parques Reunidos in Villanueva de la Cañada, Costa Daurada, Torrevieja, Cartaya and Cullera.

Season 2025: an X-ray of the aquatic sector's performance

At the end of the season, Experticket presents a statistical analysis with aggregated average data for all its client parks, providing a useful reference for the sector. These figures allow us to identify trends, purchasing behavior and key operating patterns.

Operation

  • Average season length: 98 days in 2025 vs. 97 days in 2024.

  • Year-on-year change: +1 operating day
    Slightly longer season, with an opening calendar that remains concentrated between mid-June and early September.

Sales

  • Highest sales volume day: Wednesday, August 6, 2025
    The first Wednesday in August has consolidated its position as the busiest sales day, coinciding with the peak of the summer holiday season in Spain and Europe.

Visitor behavior

  • Maximum average day of visitation: Monday, August 11, 2025
    The beginning of the second week of August concentrates the highest affluence in water parks, reflecting the stability of family and national tourism at this time of the year.

Product and pricing

  • Average amount per transaction: 81.11 € in 2025

  • Evolution of average ticket: +3.94 % compared to 2024
    This moderate increase responds to the balance between stable demand and the parks' commitment to maintaining competitive prices in a context of general inflation.

A dynamic sector, driven by technology and smart distribution

The data confirm that water parks continue to expand, reinforcing their role as one of the strongest categories in summer leisure.

Experticket's technology enables these operators to maximize revenues, analyze visitor behavior in real time and optimize the customer experience.

AmongExperticket's most outstanding functionalities is its powerful distribution network, which connects in an automated way with more than 150 international partners. Top-tier platforms such as Tiqets, GetYourGuide, Musement or Tixalia already integrate their sales channels with Experticket, allowing parks to expand their reach, increase conversion and diversify their revenue streams.

As we discussed in the article Optimizing ticketing management in theme parks: challenges and solutions, this integration capability is key to improve the online visibility and profitability of each venue, ensuring an intelligent and centralized distribution from a single platform.

With a combination of technical excellence, continuous innovation and closeness to its customers, Experticket reaffirms its commitment to the aquatic and themed leisure sector, helping parks to grow, digitize and offer unforgettable experiences to millions of visitors each season.

Want to discover how Experticket can help your park to optimize sales, access and distribution?