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Blog
enero 2026

Museum Connections 2026: key trends in ticketing and visitor management for museums

On the occasion of the 30th edition of Museum Connections, Experticket took part in this leading international event dedicated to innovation in museums, cultural venues and heritage sites.

A structuring event for the sector, Museum Connections has established itself over the years as a key platform for exchange between cultural institutions and technology solution providers for museums.
 In this context, and within a French cultural sector generating over €90 billion in value added, the event plays a central role in identifying major technological trends.

In its 2025 edition, the event welcomed more than 6,200 professionals and 380 exhibitors, confirming its importance within the European cultural ecosystem.

The 2026 edition highlighted several key market trends, particularly around museum ticketing, multichannel distribution, and visitor management. Cultural institutions are increasingly looking for integrated solutions capable of optimising both site operations and the visitor experience.

With a strong track record in the leisure park sector and high-attendance venues, Experticket closely follows the evolution of the cultural market in France. This presence at Museum Connections forms part of an ongoing approach focused on understanding the specific challenges faced by museums and heritage sites.

Museum Connections once again confirms its value as a strategic space for insight and reflection, complementing major professional events in tourism, leisure and culture.