Since its inauguration in 1997, Isla Mágica has established itself as one of the major references for family and theme leisure in Spain. Built on the former Expo 92 grounds, the Seville theme park has evolved to offer unique experiences that combine history, fun and technology.
Its expansion, with the aquatic area Agua Mágica, and its incorporation into the French group Looping, have allowed it to maintain a constant dynamic of renovation and growth, with investments aimed at improving the offer and the visitor's experience.
The implementation of the complete Experticket suite allows Isla Mágica to integrate all its sales channels, ticket offices, website, agencies and partners, as well as access, etc. into a single platform.
This model, which has now become the standard for theme parks, zoos and other entertainment venues in Spain and Europe, had its first success story in Isla Magica.
Since then, Experticket has continued its international expansion, working with large groups in the sector such as Looping, Puy du Fou, Parques Reunidos or Merlin Entertainments in Italy hand in hand with Gardaland, consolidating its position as the technological partner of reference for the integrated management of leisure parks.
The Sevillian park faces a new stage with the arrival of Alejandro del Barrio as general manager, recently appointed by Looping Group. With more than 14 years of experience in the leisure sector, in parks such as Parque de Atracciones de Madrid and Parque Warner, del Barrio will lead a modernization plan that will focus on operational efficiency, visitor experience and the development of new attractions and immersive spaces. This renovation marks a new impetus for Isla Mágica, which continues to evolve as one of the major thematic leisure references in southern Europe.
Isla Mágica has recently inaugurated a new themed area within Agua Mágica, its aquatic zone, which expands the family leisure offer and reinforces the park's identity as a summer destination in Seville. This area, known as the beach of Seville, will be open for 101 days during the summer season and offers new rest areas, water games and attractions designed for all ages. With this expansion, the park reaffirms its commitment to innovation, continuous improvement and visitor experience.
With the backing of the Looping Group, Isla Mágica is preparing to continue growing as a reference destination in Southern Europe.
Experticket is proud to have accompanied Isla Mágica from its first steps in the digital transformation of the sector, and to continue collaborating with parks that are committed to excellence in the visitor experience and the intelligent management of their operations.