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Blog
febrero 2026

Experticket to participate in ITB Berlin 2026, the world's leading tourism trade fair

In March 2026, Experticket will be present at ITB Berlin, considered The World's Leading Travel Trade Show, which this year will celebrate its 60th anniversary under the motto: "Discover the stories behind 60 years of legacy".

Since 1966, ITB Berlin has established itself as the main meeting point for the global travel industry, bringing together thousands of exhibitors and professionals from all over the world. This edition will be especially significant, not only because of its anniversary, but also because of the context of accelerated transformation that the sector is undergoing.

A key event for the international travel industry

ITB Berlin stands out for its clear and strategic structure, combining a geographical organization by destination with specific areas dedicated to market segments such as:

  • Adventure Tourism
  • Business Travel
  • LGBTQ+ Travel
  • Luxury Travel
  • Medical Tourism
  • Travel Technology

This last segment, where Experticket's value proposition is framed, has become one of the most dynamic spaces of the event, reflecting the growing importance of digitization, automation and revenue optimization in the tourism ecosystem.

Technology, efficiency and visitor experience

Experticket's participation in ITB Berlin 2026 reinforces our international positioning as a technology provider specialized in:

  • Advanced ticketing systems
  • Integral management of leisure and cultural venues
  • Digitalization of sales channels
  • Revenue management and access control
  • Integrations with the tourism distribution ecosystem

In an environment where the visitor experience is becoming more and more important, technology is no longer just an operational support, but a strategic element to maximize revenues, optimize resources and improve decision making.

One more step in our internationalization strategy

Following our participation in other leading trade fairs in the tourism and cultural sector in Europe, ITB Berlin represents a key opportunity to:

  • Strengthen relationships with international partners and clients
  • Explore new expansion opportunities
  • Share success stories and best practices
  • Connect with new players in the Travel Tech sector

The global market demands scalable, flexible solutions adapted to increasingly complex realities. At Experticket we work every day to accompany theme parks, museums, cultural venues and tourist destinations in this transformation process.

See you in Berlin

We look forward to meeting with industry professionals who want to learn more about how technology can boost the operational efficiency and profitability of their projects.

If you are attending ITB Berlin 2026 and would like to arrange a meeting with our team, please contact us at hola@experticket.com.

We continue to advance our commitment to innovation, internationalization and technological excellence in the travel industry.

See you in Berlin.