A centralized catalog is a single database of products and services that feeds all sales and distribution channels. Instead of duplicating the information for each website, box office or partner, each ticket, season ticket or package is defined only once, and this definition is automatically synchronized with all points of sale. Experticket's official website summarizes this philosophy with the idea of "centralized catalog: all sales unified on a single platform". Managing a single catalog means having total control over names, descriptions, prices, commissions and availability, avoiding inconsistencies and facilitating the creation of complex packages or promotions.
Experticket was born as a VMS (Venue Management System) oriented to a unique and centralized catalog. The creation of products is done through a simple interface in which the following are defined:
Product type (single ticket, season ticket, package with hotel, complementary services).
Sales conditions: validity dates, schedules, capacity, audience segmentation (adult, child, senior).
Pricing rules and commissions for each channel or partner.
Assignment to specific venues or events when managing multiple parks.
Once the item is configured, the VMS makes it available to all channels: online sales, B2B, API, call center, physical ticket offices and self-sale kiosks. If the price is modified or a promotion is added, the change is instantly reflected in all channels thanks to the total digitization of the sale. In addition, the platform allows an unlimited number of products and suppliers, making it possible to manage complex multi-thematic park catalogs without losing control.
Adopting a centralized catalog brings tangible benefits:
Agility in launching new products: with a single point of configuration, a new experience (e.g. VIP visit with food included) can be created and published simultaneously on all channels.
Reduction of errors: no need for different prices or descriptions depending on the channel, which eliminates complaints and adjustments after the fact.
Ease of applying revenue strategies: by centralizing management, it is easy to implement dynamic pricing, segmented discounts or coupon campaigns without any accounting misalignment.
Total control of distribution: by defining in the catalog who sells each product, at what price and with what commission, the proliferation of unauthorized offers is avoided.
Scalability in groups of sites: the same promotion can be applied to several parks without repeating the configuration, which simplifies the operation for groups.
An unlimited and centralized sales catalog is not only a technological option; it is a strategic tool for any park or venue that wants to grow efficiently. By centralizing the creation and management of products, Experticket eliminates the fragmentation that hampers many operators, enables the implementation of advanced revenue strategies and reduces response times to market changes. If you are looking for error-free management, with absolute control over your offer and the flexibility to innovate, Experticket's centralized catalog is a fundamental pillar. Request a demo and discover how it can transform the way you organize and sell your experiences.