In this context, BIME has established itself as one of the leading international gatherings in the music industry. It is a space where promoters, operators, technology companies, platforms, institutions, and professionals who are shaping the future of live entertainment come together.
Since its first edition in 2013, BIME has evolved into a bridge between Europe and Latin America. Starting in 2022, the Bilbao edition will be joined by an edition in Bogotá, further strengthening its international reach and its role as a platform for business and cultural exchange.
Held from October 27 to 30, the 14th edition of BIME has once again placed Bilbao at the center of the international music industry.
The event combined two complementary dimensions. On one hand, BIME Pro, the professional program held at the Euskalduna Palace, featuring conferences, meetings, workshops, and networking opportunities. On the other, BIME Live, which brought live music to various venues across the city, with more than 70 showcases and performances.
The professional program addressed some of the key drivers of transformation in the sector: artificial intelligence, technological innovation, new business models, internationalization, sustainability, and the evolution of live music.
Beyond its cultural dimension, BIME reflects a business reality: the music industry needs increasingly connected management models capable of responding to multichannel distribution, diverse audiences, and operations of growing complexity.
The evolution of live music is raising the technological demands on promoters and organizers.
Ticket sales no longer end at the point of purchase. The relationship with the attendee continues throughout the entire event cycle: from ticket purchase and pre-event communication to entry, attendance, and the subsequent analysis of attendee behavior.
This comprehensive approach has direct implications for three areas of the business:
Revenue and distribution: managing different sales channels, commercial policies, pricing, and distribution agreements without losing control over inventory or commercial information.
Operational efficiency: Coordinating ticket sales, validation, and access to reduce friction, prevent incidents, and optimize resources during the event.
Audience experience and insights: having reliable information about attendees to improve communication, personalize future offerings, and develop loyalty strategies.
System integration takes on special importance here. When ticketing, distribution, access control, and management tools work in coordination, organizers can reduce duplication, improve the traceability of operations, and make decisions with a more comprehensive view of the business.
At high-attendance events, this ability to integrate systems is not merely a technological issue: it is a factor that can determine the scalability of the operational model.
With the goal of exploring new opportunities for collaboration and bringing our technological expertise to other areas of the entertainment industry, Experticket participated in BIME Bilbao 2026, with a schedule of meetings with various companies and professionals from the music ecosystem.
During the event, we had the opportunity to gain firsthand insight into the challenges faced by various industry players, exchange perspectives on the sector’s technological evolution, and identify potential areas for collaboration.
Notable among the meetings were those with technology companies such as Ingood by Reale Seguros, Rebel, and TicketSwap.
We also had the chance to speak with promoters and leading companies in the music industry, including Emotional Events, Planet Events, Universal Music, The Music Republic, and Territorio Musical, as well as other professionals involved in event organization, production, and promotion.
The diversity of these partners has allowed us to broaden our perspective on the needs of a sector where very different business models coexist, yet all face significant challenges in marketing, distribution, and attendee management.
For Experticket, this type of event offers value that goes beyond simply generating contacts: it allows us to compare our experience with large entertainment venues against the needs of other segments of the entertainment industry and identify opportunities where technology can make a real impact.
Participation in BIME is part of Experticket’s broader strategy to expand into other entertainment sectors.
Our experience with theme parks, water parks, zoos, and major leisure destinations has allowed us to work for years in environments with high visitor volumes, multiple distribution channels, and operations that require advanced technological coordination.
Many of these challenges are also present in live music and the organization of large events.
Inventory management, multichannel marketing, systems integration, ticket validation, and real-time information availability are needs that transcend the specific characteristics of each industry.
However, each market requires an understanding of its own business models, distribution dynamics, and operational processes. That is why our approach involves first understanding the needs of each segment and assessing where our technology can generate the most value.
It’s not simply a matter of transferring a technological solution from one sector to another, but rather of leveraging the experience gained in highly complex environments to develop new business opportunities.
The evolution of entertainment is increasingly blurring the lines between tourism, culture, leisure, and live events. Operators need tools that allow them to manage increasingly complex businesses, connect their sales channels, and deliver consistent experiences to their audiences.
At Experticket, we continue to work to support this evolution by developing technology that connects the marketing, distribution, and operations of large venues and leisure destinations.
Our presence at BIME Bilbao 2026 has been an opportunity to listen to the industry, share knowledge, and build new relationships with companies that are driving the future of music and entertainment.
Because the future of the industry will depend not only on attracting larger audiences, but also on better managing every interaction, every channel, and every opportunity to create value.