For any theme park, zoo, museum, cultural venue, or leisure attraction, today's challenge is no longer simply selling more tickets—it is distributing them efficiently across multiple sales channels.
Travel agencies, tour operators, online travel platforms, accommodation providers, tourism offices, corporate partners, and France's well-known CSEs all form part of an increasingly complex ecosystem where each channel has different requirements.
The question is simple: How can you offer each partner exactly the products, prices, and conditions they need without multiplying operational workload? At Experticket, we have spent years helping our clients structure and manage distribution networks made up of hundreds of partners through a single platform.
CSEs (Comités Sociaux et Économiques) represent one of the most important distribution channels in the French market.
Thousands of companies provide their employees with exclusive benefits and discounts for leisure activities, theme parks, shows, cultural venues, and tourism experiences.
However, this type of partner often comes with specific requirements:
Restricted access exclusively for authorized employees.
Exclusive rates that are not visible to the general public.
User identity verification before purchase is allowed.
Simple operational processes that do not require complex technical developments.
For this reason, having a flexible distribution solution is essential to fully leverage the potential of this channel.
Every partner is different, and not all of them have the same technical capabilities.
That is why Experticket offers multiple connection models adapted to different needs.
For tour operators, OTAs, online distributors, and partners with their own technical capabilities, the Experticket API is the most powerful option.
Through a single standardized API, partners can:
Access product catalogs.
Check real-time availability.
Process sales.
Manage automatic cancellations.
Use advanced features such as dynamic pricing and inventory allocation management.
The major advantage is that this is a single API shared across all Experticket clients, significantly reducing integration times.
In addition, Experticket supports partners throughout the certification process, minimizing the workload for the client's technology teams.
Many partners do not have technical teams or prefer not to develop integrations.
For them, Experticket provides a ready-to-use B2B portal that can be deployed from day one.
Each partner receives secure credentials and gains access only to:
Authorized products.
Their specific pricing.
Their commercial terms and conditions.
All of this is delivered within a fully customizable environment branded with the client's corporate identity.
This model is particularly common among:
Travel agencies.
Hotels.
Tourism offices.
Corporate partners.
Reservation centers.
When working with CSEs, associations, or closed user groups, token-based authentication becomes an especially attractive solution.
The process is simple:
The employee accesses the platform through their company's intranet or the CSE portal.
The system automatically validates that they belong to the authorized group.
Experticket receives a secure identifier.
The user gains direct access to the private catalog available to their organization.
This approach offers several benefits:
No need to share public URLs.
Discounts remain protected.
Only authorized users can access special conditions.
For the end user, the experience is completely seamless.
For the attraction or venue, it provides a simple and secure way to establish commercial agreements with large employee communities.
Some distributors wish to sell directly to consumers under their own brand.
For these cases, Experticket enables the creation of fully customized B2B2C portals.
Partners benefit from:
Their own domain.
Their own branding.
Their own product catalog.
Their own commercial conditions.
Meanwhile, Experticket automatically identifies the source of each sale and applies the corresponding commercial rules configured for each distributor.
All without development work or integration costs.
One of the biggest challenges for any organization is ensuring that every new partner does not become a new technology project.
With Experticket, onboarding new sales channels is achieved through configuration rather than development.
This allows organizations to:
Activate new distributors within minutes.
Manage hundreds of partners from a single platform.
Maintain control over pricing, inventory allocations, and product catalogs.
Adapt the distribution model to the specific needs of each partner.
Tourism distribution is evolving toward increasingly connected ecosystems. While some partners require advanced API integrations, others simply need secure and easy access to start selling.
The ability to support both models from a single platform is precisely what enables our clients to build scalable, efficient distribution networks tailored to the needs of each market. And when we talk about strategic markets such as France, with its thousands of active CSEs, having dedicated tools for this type of distribution can make a significant difference in the volume of business generated.
Edenred Solutions CSE
Promoparcs
ReducCE
Hello CSE
France Billet CSE
APAS BTP
Pluxee
Horizon CE
Nouvelle Lune
Cezam
Ticketnet CGOS
Ticketnet CSE
Passtime
Wengel
Reducbox
Spectaculture
Vacances Loisirs Centre Touraine
Accès Culture
Tourisme et Loisirs Nantes Rezé
Savatou Chambéry
Proxi CE
Inter CE
Accès CE
Meyclub
CGOS
Vega CE
Qwertys
Macif Avantages et Services
Glady
Synergies
Touloisirs
Isifun
Voyages d’Oc
Dream Service
Magic Évasion
Ambition CSE
La Carte Pass CE
Reduc Parc CSE
France Billet
Mon CSE
Facilitis
Passion et Communication