With over half a century of history, Parques Reunidos is one of the leading international groups in the leisure sector. With over 30 theme parks, zoos, water parks and amusement parks in a dozen countries, it is a benchmark in the integrated management of entertainment destinations.
Its growth is based on a combination of tradition, global vision and an ongoing commitment to digital transformation.
The Group recently renewed its "S for Sustainable Tourism" certification for all its parks in Spain, awarded by the Spanish Institute for Tourism Quality (ICTE).
This recognition underscores its efforts to integrate responsible practices and ESG criteria into its operations, reinforcing its leadership role in the transition to more sustainable leisure models.
Parques Reunidos' digitization strategy has accelerated the adoption of more advanced ticketing, access control, capacity and distribution management solutions.
At Experticket, we are grateful for the confidence of its technology team and the joint work developed to promote more efficient, connected and visitor-centric operations.
According to Vicente Bosque, CCO of Parques Reunidos:
"Experticket has transformed the way we manage sales and distribution, providing a comprehensive solution that enhances the customer experience and optimizes our day-to-day operations.
This collaboration has enabled us to make significant progress in unified data management, improve response times and optimize distribution across direct and indirect channels.
The collaboration with Parques Reunidos is part of Experticket's commitment to supporting major leisure groups in their digital transformation.
With consolidated experience in the management of large multi-enclosure parks, Experticket is positioned as a strategic ally for the integral management of services, from ticketing and distribution to access, seat allocation, capacity control and visitor experience in highly complex operating environments.