On January 21 and 22, 2026, Experticket was present at FITUR 2026, the International Tourism Trade Fair held at IFEMA Madrid and considered the main meeting point for the tourism sector in Spain and one of the most relevant at the international level.
Our participation in this edition is part of Experticket's strategy of consolidation and growth, with the aim of strengthening our visibility in the sector, strengthening relationships with clients and partners, and continuing to identify new opportunities for collaboration and development.
FITUR 2026 in figures
FITUR 2026 once again exceeded expectations, consolidating itself as a global benchmark event. The fair attracted more than 255,000 visitors, of which around 155,000 were professionals from more than 150 countries. Nearly 10,000 companies participated in this edition, with official representation from more than 110 countries, confirming FITUR as a key space for the exchange of knowledge, the generation of business and the connection between destinations, operators and technology providers.
These figures reinforce FITUR's role as an essential platform for companies that, like Experticket, work at the intersection between tourism, leisure and technology.
Experticket: technology in the service of tourism and leisure
Experticket is a SaaS solution specializing in ticketing, audience management and visitor experience optimization, designed for leisure parks, cultural venues, museums and tourist destinations. Since our inception, we have evolved from a pioneer proposal in the field of ticketing to become a technological partner of reference for organizations seeking efficiency, flexibility and scalability in their operations.
Our history is marked by constant innovation, adaptation to the real needs of the sector and closeness to our customers. You can learn more about this journey in the article From pioneers to benchmarks: this is how we have evolved.
Experticket's presence at FITUR 2026 responded to several clearly defined strategic objectives:
FITUR offers a unique context for this type of meeting, combining the institutional, commercial and technological dimensions of tourism in the same space.
During the professional days, the Experticket team had an intense agenda of meetings and encounters, both planned and spontaneous. These conversations allowed us to share our vision, learn first-hand about the current challenges of the sector and present our value proposition as a specialized technological solution.
The meetings focused on:
In addition, contacts were initiated and strengthened that will continue beyond the fair, confirming the value of FITUR as a starting point for medium- and long-term relationships.
A key venue for continued growth
Our presence at FITUR 2026 has allowed us to continue positioning Experticket as a relevant player in the tourism and leisure ecosystem, demonstrating our ability to adapt to projects of different nature and scale, and reaffirming our commitment to innovation and customer proximity.
Events such as FITUR are fundamental for understanding the evolution of the sector, sharing experiences and building relationships of trust that translate into solid and lasting projects.
We would like to thank the organizers of FITUR and IFEMA Madrid for their excellent coordination of the event, as well as the clients, partners and professionals who took the time to meet with us during the fair.
We continue to work with enthusiasm to accompany venues and tourist destinations in their processes of digitization, optimization of operations and improvement of the visitor experience.