The ITB Berlin 2026, considered the largest international meeting of the tourism sector and the travel trade worldwide, brought together thousands of professionals, destinations and companies from the sector to share trends, innovation and business opportunities in the tourism industry from March 3 to 5 in the German capital.
In this context, Experticket actively participated in the fair, reinforcing its position as a technology company specializing in ticketing and management solutions for leisure and tourism venues. Learn more about our participation here.
During the event, ourSales Director, Jorge Mira Uclés, was invited to attend the Night of Spain, one of the most important institutional events held within the framework of the fair.
The evening, organized by Turespaña together with Turisme Comunitat Valenciana, brought together institutional representatives, tourism companies and industry professionals to strengthen the international promotion of the destination Spain in the German market.
In this edition, the Comunitat Valenciana was the protagonist of the event, highlighting its tourist, cultural and gastronomic offer to the international professional public. Germany continues to be one of the most important outbound markets for Spanish tourism and, especially, for the Valencian destination, both in terms of volume of travelers and their spending power and loyalty.
Spain Night hosted the presentation of the Spain Tourism Awards, a highlight that recognizes relevant initiatives and projects within the tourism sector, was attended by leading tourism authorities, including the Minister of Industry and Tourism of Spain, Jordi Hereu, and the Minister of Tourism of Valencia, Jordi Hereu, among others. a, Jordi Hereu, and the regional secretary of Tourism of the Generalitat Valenciana, José Manuel Camarero, who highlighted the strategic role of Spanish tourism in international markets and emphasized the relevance of the Valencian Community as one of the most dynamic and competitive destinations in the country.
Experticket's participation in ITB Berlin and its presence at this institutional event reinforce the company's role within the international tourism ecosystem.
Experticket is a Valencian technology company specializing in SaaS solutions for the management of large entertainment venues ranging from ticket sales, access control, visitor management, etc.. The company is currently present in seven countries, including Germany, the host country of the fair.
Attending ITB Berlin 2026 has been a new opportunity to strengthen relationships with international operators, explore new business opportunities and continue to promote the digitization of the leisure and tourism sector.
From Experticket we would like to thank the invitation to this event and continue contributing, from technological innovation, to the growth and modernization of the tourism industry.