This week we visited the Terra Mítica facilities in Benidorm to hold a strategic meeting with the management team of Grupo Santa María, the business group in charge of three of the main leisure facilities in the Mediterranean arc: Terra Mítica, Aqualandia and Mundomar.
During the meeting, we had the privilege of sharing vision and work with three leaders in the sector: Benjamín Gualde (Marketing & Revenue Manager), Jenifer Ramis (Sales and Contracting Manager) and Antonio Cuenca (CFO of the Group). A session of analysis, planning and roadmap where we reinforced our mutual commitment to continue growing together in innovation, distribution, sales and operational excellence.
Grupo Santa María is one of the largest tourism and leisure operators in Spain. Headquartered in Benidorm, it is the parent company that manages, develops and positions three reference brands for family tourism and entertainment in the Valencian Community:
Opened in 2000, Terra Mítica is one of the most emblematic theme parks in Europe, inspired by the ancient civilizations of the Mediterranean (Egypt, Greece, Rome, Iberia). It combines adrenaline rides, live shows and historical recreations, all integrated in an immersive environment that attracts visitors of all ages.
A pioneer in its category, Aqualandia was the first water park in Spain, opened in 1985. With a surface area of more than 150,000 m², it houses attractions such as Verti-Go (the world's highest capsule slide in its category) and 20 other aquatic experiences for visitors of all ages.
A family-oriented nature park, Mundomar offers close-up experiences with marine and tropical animals, shows with dolphins, sea lions and parrots, and educational activities with a conservationist vocation.
The relationship between Experticket and Grupo Santa María began focused exclusively on the distribution layer, with a very specific objective: to organize and professionalize indirect sales through agencies, tour operators, portals and accommodation channels.
Little by little, and after overcoming joint challenges - including pandemics - a cross-cutting collaboration model based on trust, transparency and measurable performance was consolidated. Today we can proudly state that Experticket has become the group's core software for the sale, distribution and operation of its parks.
The case of Grupo Santa María illustrates well the value of The solution that Experticket brings when it becomes not only a technology provider, but also a business partner:
Real modularity: each park has different needs and Experticket adapts without losing integration.
Actionable data: revenue, marketing and operations managers make decisions with clear visibility.
Operational stability: the technology does not fail, neither in peaks of demand nor in massive accesses.
Expert consulting: we provide industry knowledge, benchmarking and best practices.
Long-term commitment: we share a roadmap, not just a technical roadmap.
We sincerely thank Benjamín Gualde, Jenifer Ramis and Antonio Cuenca for their time, clarity and shared vision. The work they are doing at Terra Mitica, Aqualandia and Mundomar not only raises the standard of leisure in the Mediterranean, but also lays the groundwork for smarter, more efficient and memorable tourism.
We continue to work to make every day at the Santa María Group's parks easier to manage, more profitable and more satisfying for the thousands of visitors who choose them.
